Bath & Body Works
A non-endemic brand at basketball games? When done right, it's a masterclass in audience-first thinking. We brought Bath & Body Works into sports environments and created sampling experiences that surprised and delighted fans.
150K+
Samples Distributed
12
Markets
30+
Events
85%
Positive Sentiment
The Work
Non-endemic sports sponsorships are on the rise for a reason — they work. Bath & Body Works wanted to reach new audiences in unexpected environments, and we identified basketball games as the perfect setting for sensory sampling experiences.
The key was designing activations that felt natural to the environment while still surprising fans. Scent-matching games, product giveaways, and branded photo moments made the Bath & Body Works presence feel like a feature, not an intrusion.
- Multi-market basketball arena activations
- Sensory sampling experience design
- Non-endemic sponsorship strategy
- Fan engagement and data capture
- Brand ambassador training
- Social media content creation
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