Georgia Lottery activation
Brand Activation

Georgia Lottery

Bringing the thrill of winning to life through statewide experiential activations. We designed engagement-driven experiences that connect the Georgia Lottery to communities across the state.

20+ Events Per Year
100K+ Consumer Engagements
15 Markets Reached
5+ Year Partnership

The Work

The Georgia Lottery needed to go beyond billboards and TV spots. We created interactive, community-based activations that bring the excitement of the lottery directly to players — at festivals, sporting events, and community gatherings across the state.

Each activation is designed to drive player engagement through prize wheels, instant-win experiences, and immersive brand environments that make the Georgia Lottery feel alive.

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