Aflac
Aflac wanted to own the conversation around college football. We built a multi-year activation platform featuring coaches Nick Saban and Deion Sanders, connecting insurance to the passion points of college football fans nationwide.
18
Consecutive Final Fours
10+
Years Active
50M+
Impressions
100+
Events Produced
The Work
Insurance isn't inherently exciting. College football is. We built the bridge between Aflac's brand message and the passion of college sports fans through experiential activations at the biggest games of the year.
Working with legendary coaches created authentic credibility. The activations gave fans interactive experiences while naturally connecting Aflac to the moments that matter most.
- NCAA Final Four fan experience production
- SEC Championship activations
- Coach ambassador program with Nick Saban and Deion Sanders
- College football tailgate activations
- Women's Final Four programming
- Multi-year sponsorship activation strategy
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