Ghirardelli
Taking premium chocolate to tailgates, festivals, and stadiums across the country. We built a national sampling tour that turned casual tasters into brand loyalists — one s'more at a time.
200K+
Consumer Touchpoints
15+
Markets
50+
Events
92%
Purchase Intent
The Work
Premium chocolate doesn't belong behind a counter — it belongs in people's hands, at the moments they're most open to indulgence. We designed a national s'mores sampling tour that met consumers at tailgates, festivals, and outdoor events across the country.
Every activation was built around an interactive s'mores-making experience that turned a simple sample into a shareable, memorable brand moment.
- Multi-city national sampling tour
- Interactive s'mores-making experience
- Tailgate and festival activations
- Brand ambassador staffing and training
- Mobile activation unit design
- Consumer insights and data capture
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