Coca-Cola
22 years. 18 Final Fours. Countless game days. Our partnership with Coca-Cola is the blueprint for what long-term sports activation looks like when a brand commits to showing up where fans live.
22
Year Partnership
18
Final Fours
500+
Events Produced
1M+
Fan Touchpoints
The Work
From Atlanta Braves game days to NCAA Final Four activations, our Coca-Cola partnership spans every corner of live sports culture. We've built fan zones, produced sampling tours, created hospitality experiences, and activated at the biggest moments in sports.
This isn't a vendor relationship — it's a partnership built on trust, consistency, and results. When Coca-Cola needs to own the moment, they call MELT.
- Atlanta Braves game day activations
- NCAA Final Four fan experiences
- Orange Vanilla Coke national launch
- Multi-market sampling and cooler tours
- Hospitality and VIP experiences
- SEC Championship activations
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