Dogsters
A frozen treat brand for dogs had zero awareness and needed to build demand fast. We took Dogsters to where pet-loving families already were — MLB stadiums on Bark in the Park nights — and turned sampling into a national brand launch.
8
Markets
50K+
Samples Distributed
12
Stadium Events
3X
Awareness Lift
The Work
Dogsters needed more than awareness — they needed trial. We designed a national MLB stadium tour targeting Bark in the Park nights, where dogs are already welcome and families are in a playful, open mindset.
Every activation was built for shareability: branded photo moments, dog treat sampling stations, and social-first engagements that turned pet parents into brand advocates.
- MLB Bark in the Park stadium activations
- Branded sampling stations and product trial
- Social media content capture
- Multi-market logistics and staffing
- Brand awareness measurement
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