Comfort Colors
Comfort Colors wanted to own the college market. We designed a sorority homecoming social campaign that became our most successful ROI story — turning a modest sponsorship investment into $766K in earned media value.
2,563%
ROI
$766K
Earned Media Value
15M+
Social Impressions
25+
Campuses
The Work
We identified homecoming season as the perfect cultural moment for Comfort Colors to insert itself into college life. Instead of traditional advertising, we created a social-first activation that turned sorority chapters into brand ambassadors.
The campaign was designed for organic sharing — every touchpoint was a photo opportunity, every moment was content-ready. The result was a viral wave of UGC that exceeded every projection.
- Sorority homecoming social campaign design
- Multi-campus activation strategy
- Influencer and brand ambassador program
- Social-first content capture
- UGC amplification strategy
- ROI measurement and reporting
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