Holiday Inn
The Pancake Selfie Express. A mobile brand experience that brought Holiday Inn Express to life on the road — turning their signature breakfast into a shareable, social-first activation that crossed the country.
15+
Markets
75K+
Consumer Engagements
10M+
Social Impressions
6
Month Tour
The Work
Holiday Inn Express is known for its breakfast. We took that equity and turned it into a national mobile tour — the Pancake Selfie Express — where consumers could get custom pancakes with their face printed on them in real time.
The technology was fun, but the strategy was smart: every pancake selfie was a social post waiting to happen. The activation generated massive organic reach while reinforcing Holiday Inn Express's breakfast positioning.
- Pancake Selfie Express mobile tour
- Custom pancake printing technology
- Multi-market route planning and logistics
- Social-first content strategy
- Brand ambassador recruitment and training
- Consumer data capture and reporting
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