Wingstop
Bringing Wingstop's bold flavors to life through experiential activations that turn casual consumers into loyal fans. We created engagement-driven experiences at the intersection of food, sports, and culture.
50K+
Samples Served
10
Markets
25+
Events
40%
New Customer Rate
The Work
Wingstop's brand is built on bold flavors and an unapologetic attitude. We translated that energy into experiential activations that meet fans where they're already hungry — at sporting events, music festivals, and community gatherings.
Each activation featured interactive flavor challenges, sampling experiences, and social content moments designed to drive both immediate trial and long-term brand affinity.
- Multi-market sampling activations
- Interactive flavor challenge experiences
- Sports venue and festival activations
- Social media content creation
- Brand ambassador program
- New customer acquisition tracking
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