WHERE BRANDS MEET CULTURE

Sports. Music. Food. Entertainment. 25 years inside the worlds that matter.

INSIDE THE ROOM

Sports arenas. Festival stages. Stadium suites. Restaurant launches.

For 25 years, we've been inside the rooms where culture gets made - not as guests, but as architects.

18 Final Fours produced. A 22-year Coca-Cola partnership. National brand launches through experiential. OVG and Live Nation secured for a $300M arena. The first NIL athlete summit created.

The same strategic thinking applies whether the stage is 50,000 seats or 500. We build for impact at every scale.

WHAT WE BUILD

EXPERIENTIAL & ACTIVATIONS

Immersive brand moments engineered for impact. From MLB stadiums to local markets, we design experiences that convert attention into loyalty.

Brand Activations
Sampling Programs
National & Regional Tours
Pop-Up Experiences
Event Production

SPONSORSHIP STRATEGY

We architect sponsorship ecosystems that compound value year over year.

Sponsorship Strategy & Negotiation
Rights Activation
Venue & Property Partnerships
ROI Measurement

SPORTS, MUSIC & CULINARY

The cultural stages where brands earn relevance. We operate inside these worlds through relationships built over decades.

Sports Marketing & NCAA
Music & Festival Partnerships
Culinary Experiences
Entertainment Marketing

DIGITAL & CONTENT

Social, influencer, and content programs that extend live moments into sustained brand presence.

Social Content & Influencer
NIL & College Marketing
Retail & National Promotions
Content Production

PROOF

Sponsorship Activation

Coca-Cola

22-year partnership. 18 Final Fours. The blueprint for sports activation.

Brand Launch

Dogsters

National brand launch through MLB stadium activations across 8 markets.

College Marketing

Comfort Colors

Sorority homecoming social campaign. 2,563% ROI. $766K earned media value.

Corporate Events

Wellstar

Healthcare leadership recognition built through experiential programming.

National Tour

Ghirardelli

Multi-city premium sampling tour. 200K+ consumer touchpoints.

Sponsorship Activation

Aflac

College football initiative with Coaches Nick Saban and Deion Sanders.

Brand Activation

Georgia Lottery

Statewide experiential activation driving player engagement.

Sampling Tour

Bath & Body Works

Multi-market consumer sampling and brand experience program.

Event Production

NIL Awards

The first NIL student-athlete summit and awards ceremony.

Brand Activation

Holiday Inn

Hospitality brand activation and guest experience design.

Brand Activation

Wingstop

Culinary brand activation and consumer engagement.

Event Production

Fellaship

Community-driven event experience and brand partnership.

Event Production

Tip Off at Toomer's

Auburn basketball culture event celebrating tradition and community.

WHO WE ARE

Vince Thompson

Founder & CEO

LET'S BUILD

Ready to put your brand where culture lives? Let's talk about what's possible.

hello@meltatl.com 404.555.1234

LinkedIn Instagram